Branding for non-profits and why its so important

With so many non-profits and charities competing with each other for attention and contributions, understanding what branding is and how to effectively use it is absolutely crucial for every non-profit organisation.

Alongside the barrage of junk mail through my front door every day I get a lot of solicitations from various charities.  And the reality is that more often than ...

Non Profits | Design | Branding Continue reading

Grid structures in Web design

Problem:

a chaotic world in which parameters are always changing;
a need for control without being controlled;
a desire to find beauty and truth;
vast quantities of words and images that need to be placed on a page.....
The designer and the grid. by Lucienne Roberts, Julia Thrift

For anyone interested in learning about grids in design, this book is ...

Design Continue reading

Is Social Media a Fad?

People have been calling social media a fad for years now. So it's interesting to actually go back and look at the definition of 'Fad':

A fashion that is taken up with great enthusiasm for a brief period of time; a craze

An intense but short-lived fashion

A personal whim

Keywords like "brief", "intense" and "Short-Lived" immediately jump out ...

Social Media Continue reading

Associate value with functionality

Whether you are creating a new website or revitalising an existing one, one of the most important decisions you will make is choosing the functionality that will be most beneficial to your organisation. If it doesn't benefit your organisation, then it is of no value. None! Leave it out!!

With the myriad of continually emerging gadgets and wizardry, you ...

Planning Continue reading