About Us / Marketing
We’re not satisfied with building a site and leaving you to determine how to get people to show up. We use every method at our disposal to create awareness of your business. We will help you to devise online strategies that build on your new website and attract more and more people.
Almost 90% of web users find websites and the information they need through search engines. Google alone facilitates around 91 million searches every day..
So how do you make sure you get noticed? Through understanding people, using the right combination of technology, and making people click - on your site.
Theres a phrase we like around here, that says "Social capital builds market capital". Put simply, social capital is the revenue generating value of the social network around your site.
Thats why we're always talking about social media integration, combined with Search Engine Optimisation (SEO) as the most effective way to grow your website and online business.
Turning visitors into loyal users is key to growing your online business. The more users on your site, interacting regularly, the greater the ability your site has to generate increased and additional revenues. Whether through direct sales, promotional events, marketing campaigns, increased subscriber base, etc., there is a big cash value to having a big user base.
By using social networking applications, and social media sites, and integrating them into your website, you can use all the web has to offer for your advantage.
We can't stress enough that content is king. Your reviews, stories, blogs, text, image and video content integrated through Twitter, Facebook, Vimeo, Viddler, LinkedIn and other social media networks and aggregators, open up new channels of communication with your audience and define your presence in the Social Media sphere.
Organic SEO (Search Engine Optimisation) might seem like a strange term, but its far and away the best method of exposure on the web.
Organic in this sense refers to the natural build up of links and ratings that gradually form a huge web at the centre of which is your website. These links build up through effective use of social media applications and networks combined with well thought out SEO strategies.
The end result is a huge increase in traffic on your website and an opportunity to reach new website users and new customers.